Klättermusen is a swedish brand based out of Åre, a small town in the mountains, in the northernpart of Sweden. They are outdoor enthusiasts that tries to find unique and innovative solutions for everyday outdoor problems.
Their strategy since the beginning was to think differently, and today it is still their key to produceproducts. They have always followed their strategy and remained independent to the industry. Theirfocus is durable products, pioneering sustainable thinking and creating unique design solutions.
The name ’Klättermusen’ is a funny story. The founder of the brand, Peter Askulv, wouldn’t like the company to become a ’brand’. So he choose ’Klättermusen’ inspired from the children’s book, meaning ’climbing mouse’. His reasoning behind it was that no one should ever buy the products because of a cool name, so he chose the most uncool brand name he could find.