The history of Patagonia
The brand Patagonia was founded more than 30 years ago as a small company that made tools for climbers. Patagonia is a special brand due to their passion for the environment.
The brand combines the usual Business profit motive with public benefit concerns. Patagonia has in this regard decided to donate 10% of their profit to environmental groups dedicated to fighting the good cause.
Passion for the environment is reflected in their facilities, design and campaigns. Patagonia most recently launched a world wide recycling initiative and is well respected for their efforts against Oil drilling in Alaska.
Patagonia is rooted in producing clothing for alpine and rock climbing, however now offers a multiple selection of apparel intended for skiers, surfers and climbers. Patagonia employs a very impressive flex time policy, in order for employees to take time off to go surfing.
Patagonia is a sport oriented apparel manufacturer, however a large section of the most popular products are regular apparel widely used for any general outdoor activity. Patagonia fleeces, rain jackets and coats are amongst the most popular.
Patagonia jackets are particularly known for unique quality and durability. The brand was rewarded for their environmental efforts in 2010 and received "Gear of the year award" from National Geographical Adventure Blog.
Le Fix Clothing Copenhagen are fascinated with the unique brand identity and are very proud of our handpicked selection of jackets, in which Patagonia Jackets fit perfectly.