Despite the name and the fact that 'The North Face' have helped numerous people to reach some of the highest tops of the world, the brand origins just 150 feet above sea level more precisely San Francisco's North Beach. It was here two hiking enthusiast decided to follow their passion and founded a small mountaineering retail store founded in 1966. Soon thereafter, that little shop became known as 'The North Face', a retailer of high-performance climbing and backpacking equipment. Today 'The North Face' delivers an extensive line of performance apparel, equipment, and footwear. 'The North Face' mantra and is very aptly 'Never Stop Exploring'.