POLO SPORT - RALPH LAUREN
The 90's icon returns 30 May
Ralph Lauren re-introduces its iconic Polo Sport Collection, kicking off with a exclusive limited edition capsule: Polo Sport Silver. The collection includes reissues of original Polo Sport pieces, as well as newly created pieces reimagining iconic designs of the past.
Originally launched in 1992, Polo Sport marked the first time a luxury fashion brand introduced a comprehensive line of sportswear. Recognizing the importance of health and fitness as a true lifestyle, Ralph Lauren created clothes not only as functional apparel, but that also captured the aura and powerful energy associated with a sports mentality. Since its inception, Polo Sport achieved cult status and was a favorite among street culture. The reissued Denim and Silver capsules pay tribute to these iconic, collectable pieces from the mid-90’s, while engaging with today’s consumer in an authentic, fresh, and relevant way.
The Polo Sport Silver capsule is a men’s only collection, with outerwear, pants, and accessories. Some pieces such as the Polo Sport Silver jacket and fanny-pack, are a direct reissue, while others such as the windbreaker, vest, shell pant, and hats feature updated construction and colorways. For this series, Ralph Lauren repurposed design motifs, and adapted into bolder graphics all in the color scheme of Silver, Red, White, and Blue.